hi,
i'm calum
a new zealand born designer working across digital, product, and furniture.
my background in psychology and philosophy informs my approach to design: how people perceive, use and relate to objects and systems.
having lived in new zealand, south korea, and italy, i have developed a sense of how culture influences behaviour and interaction.
i started with ui/ux in seoul, and later expanded into product and furniture in milan. during my master's i developed briefs with alessi, cappellini, lesson, and porada.
today i focus on creating objects with strong identity and deep personal connection.

Expertise
Art Direction, 3D Modelling, Video Editing, Animation, Concept Development, Client Outreach, Customer Research, Client Presentation, UI/UX
Experience
2025-2026
Istituto Marangoni
Master in product & furniture design
Worked with companies like Alessi, Cappellini, and Lissoni & Partners.
2023-2024
Match sports app
Co-founder and design lead
Co-founded a startup and designed the UI/UX of a sports meetup app in Seoul, South Korea.
Tools
Rhino 3D CAD drawing & modelling
DaVinci Resolve art direction & video editing
Cinema 4D rendering & animations
Vizcom AI Visual Design& content creation
Adobe Suite industry standard visual communication
Figma UI/UX design & prototyping